There are plenty of things I expect from Nigella Lawson.
These things include tasty nibbles, over-indulgent cakes, Domestic-who-whats-its and cleavage.
Things I do not expect from Nigella Lawson are health food, swearing, poor grammar and iPhone applications.
However, Lawson has gone done had an iPhone app created.
Appropriately named the Nigella Quick Collection App, Nigella Lawson and Random House recently announced that marketing geniuses AKQA have created an “outstanding” cookery application for the iPhone and iPod Touch which combines “exclusive recipes, video and audio alongside unique features and cutting edge technology designed to make a busy life easier”.
This description makes me wish they called this app The Busy Domestic Goddess or Domestic Goddess ON THE GO, (DomGod-a-Go-Go for short) but is exactly why I don’t work for AKQA. (YET.)
Bad name suggestions aside, this app actually seems quite sensible, and like something you’d actually use.
As you never know when recipe inspiration will strike, you can add notes by text or voice (just in case your fingers are covered in food) and even email yourself a recipe from the app so you can print it out later. Or, more to the point, you can passive aggressively email the recipe to your partner as a not-so-subtle hint that this is what he should have waiting for you on the dinner table when you get home. Or something.
The Nigella Quick App also allows you to browse and search according for meals to mood or what you have in the fridge, plus it also gives you the option to send dinner invitations to friends using Facebook Connect or email.
Pretty damn nifty.
The recipes are promised to be “express-style easy” and “presented in just six steps or under” which will (hopefully) ensure not only “super-quick weekday suppers” but “last minute dinners for friends, baking that takes no time, and even fun food for children.”
And if that wasn’t enough to convince you to fork over the $7.99/£4.99 for this app, perhaps the following handy dandy features will convince you. You’ll be pleased to know the the Quick Nigella Collection App includes over 40 minutes of audio and video content, a shopping list feature, browsable recipe cards, plus a whopping 70 recipes selected by Nigella, 10 of which are new and exclusive.
Phew.
If you like what you’re hearing, you can head on over to the App Store via your iPhone or iPod Touch or check out itunes.com/appstore and purchase the Nigella Quick Collection App for $7.99/£4.99.
All images © Nigella Lawson, Random House