We're not exactly sure how we missed this, but have you seen the pink Nokia N8 "Freedom" advert?
It is CRAZY. Featuring dismembered, tattooed Barbies and heavy inspiration from many a Lady Gaga look and music video, "Freedom" doesn't so much make me want to buy a Nokia, but rather purchase some Superglue to help put these Barbies back together. (Who let their little brother on the set!?)
The "viral video" features the new single from the Sugababes (which is, well, definitely a Sugababes song *cough*) and while it is visually stunning, and is based on an interesting concept, once again, we have dismembered white women in a music video. With spinning Exorcist style heads, to boot. What is going on!?
As we discussed earlier, Lady Gaga's dead bodies in "Paparazzi" are different to the dead female bodies in "Monster", and Nokia's video with dismembered Barbie legs as decoration, spinning heads and (horrific) Nokia tattoos is - if the title "Freedom" is anything to go by - is apparently meant to be empowering.
As if, with the power of this pink phone, you too will have the "freedom" to wear your head on backwards and writhe around whilst wearing a Nokia bra. (Although, admittedly I wouldn't mind chillin' on a giant, spidery-legged deer.)
Even better, apparently the pink N8 comes with a "Little Pink Diva" theme and Elle fashion app as standard features. I think now I understand why poor Barbie's head was spinning...
I want to like this video. It's artistic, I do like pink, I like pop music, I like mobile phones, I like Barbies, and I like Lady Gaga. However, perhaps Nokia should have just got Lady Gaga to do the fucking video instead of just ripping off her style and setting it to the disappointing soundtrack of the Sugababes.
At least then, even if you had Barbies with crazy hair and super-tall deer, the video wouldn't have been degrading and chocked full of misogynistic imagery. YES. I WENT THERE.
Look, Nokia, I appreciate what you were trying to do - but you really need to think about the imagery you're using when trying to sell a pink phone to women, which is potentially a questionable enough concept as it is.