If you’ve not yet had your mind blown by the amazing production that is Lady Gaga’s video for “Telephone” – you need to stop what you’re doing and watch it right this second.

Did you watch it? Did you pass out? I’m sure you did. I did, too, the first time I saw it. It gets easier..

Beyond the genius of  Jonas Akerlund’s direction, and the clever way Gaga dispelled those pesky hermaphrodite rumours, was the way the Haus of Gaga – once again – integrated the product placement of Gaga’s sponsors into the storyline.

Now that we’ve all seen the video for “Bad Romance” apromixmatley 300 times more than we originally wanted to, we all know that Gaga slipped a good number of products and gadgets in to her last video.

Ranging from the Parrot Zikmu designed by Phillipe Starck, to the HP Envy 15 Beats Limited Edition notebook, to even Nemiroff Vodka - Gaga is "brought to you by" a good number of people, and not afraid to show it.

Personally, I think the way the Haus of Gaga slips in products from companies that have thrown some cash their way is pretty classy. It doens’t interfere with the video, it never alters the storyline a way that feels awkward or unnatural, and beyond anything else – it’s good for business.

Gaga’s fans are always copying what she does, how she dresses and how she looks – so it’s no wonder that even I noticed the specific brand of soda can that Gaga’s hair is rolled over in the “Telephone” video. (Diet Coke, just in case you were wondering.)

So which gadgets and brands was Gaga featuring in “Telephone”?

Polaroid

We all know that Gaga works for Polaroid as a Creative Director (she even has business cards!) so it makes perfect sense that she would be snapping pics of Beyoncé in the Pussy Wagon. 

Given the erratic behaviour of Gaga in any given video (or interview) seeing her take various shots of Beyonce while she drives them both to a local diner (to commit mass homicide) is pretty flawless. (But more importantly, it makes you want to go on a road trip and take Polaroids of your friends. Advertisement at it's best!)

Virgin Mobile

Sponsors of The Monster Ball, it’s no surprise to see Gaga using a Virgin Mobile branded mobile phone instead of an iPhone.

Plenty of Fish

Who would have thought that plugging an online dating site during a pop music video –that takes place in a women’s prison and a diner – could actually be seamless? When Gaga is bailed out of prison by Beyonce, her “Honey B”, the prison guard is seen browsing plentyoffish.com on, yet again, the HP Envy 15 Beats Limited Edition notebook. Maybe now this will serve as the number one way Gaga fans hook-up online. How romantic!

Heartbeats by Lady Gaga

If Lady Gaga’s Heartbeats headphones (a collaboration with Dr Dre’s brand of headphones, Beats) seem familiar, it's because they were featured in the “Bad Romance”, as well. So it’s only natural that they would reappear in “Telephone” (and every single Gaga video from here on out.)

What’s important to point out here, is how flawless the product placement in the videos produced by the Haus of Gaga is. As a fan, I’m not bothered. And as a businesswoman, I tip my hat to Gaga for finding a clever way to advertise without distracting away from her art, and giving props to her sponsors as gracefully and as subtly as she can.

Product placement and “subtle” don’t always go hand in hand, but the Haus of Gaga certainly seem to have the combination down pat.