While the rest of us are still pondering what women want from tech advertisers, Virgin Media seems to be in a league of their own.
As part of their promotion of their 50mg broadband connection, Virgin Media have a new “viral” campaign featuring a recreation of that classic diner scene in Harry Met Sally. Yes, the one where Meg Ryan fakes an orgasm in the middle of a diner.
Except in Virgin’s version, there are 50 Megs all faking orgasms.
See what they did there?
WARNING: This is NSFW. If you're at work, PUT ON YOUR HEADPHONES.
This is either hilarious, insulting, ridiculous or clever. Maybe it’s all of them. Perhaps we’ll never know.
As clever as all of those 50 Megs are, they don’t exactly tell you very much about what having 50mb broadband actually looks like. Or why the hell you’d want to pay £35 a month for it, when you can just pay £5 and have 10mb broadband. Does it really make that much of a difference?
50mb broadband means that you can download music and online media insanely fast. For example, it will only take you 11 seconds to download a 60Mb album – but you also won’t have a download limit.
This means you can download as much music as you want, without worrying about using up all your bandwidth – or without worrying if you download the new Imogen Heap album, that your internet connection will be reduced to the speed of the AOL dial-up days.
50mb broadband also means that your internet can have multiple users using your broadband at the same time. Therefore, you won’t have to worry about your sister watching ridiculous Youtube videos of pandas sneezing while you’re trying to watch Young Dumb and Living Off Mum on the iPlayer.
Virgin Media also boast that with their 50mbs, you will be able to stream HD videos online and “hardly even notice the buffering”. Just think of all the HD porn you can watch without having to wait for it to download all the way! Did I say porn? I meant videos of pandas sneezing.
See, now that we know all of that, the 50 Megs orgasming in unison doesn’t exactly seem so strange.
Frankly, 50mbs is enough to make me want to do the same. But for real....
Just not in the middle of a diner. Or in front of Billy Crystal.