As you may have heard, Dell have launched a new website for women called Della ("ella ella ella eh eh eh eh eh eh").

Clearly, Dell's original  version of their website is too, well, complicated for women to figure out.

We understand things better when companies relate to us.

Try to understand what it's like to be us, living our "on-the-go" hectic lifestyles.

Between our latte drinking...

Our constant chatting on the phone while crossing the street...

And our "me time" in the outdoors...

We don't really have time to look at a "regular" website to figure out which laptop to buy.

Dell understand that when we want "Tech Tips" we don't want to know how to use a laptop, we need to know what the heck that laptop is even for.

And what is a laptop for, you ask?

Losing weight!

" Tools like Gyminee help you track workouts and reach your fitness goals. You can even map out new running routes via sites like Map my run."

Things like "music" and "movies" and "pictures".

" Listen to music, view pictures or even watching a movie. Some netbooks even offer an optional DVD drive if you're not already streaming music online."

Accessing information via the "Internet" in "public"...like, without having your laptop plugged into an electrical outlet!

"Use your netbook to vlog and blog about your journey; translate your blogs into other languages; help you convert currency; track the weather; collect, edit and upload photos; and entertain you in airports, trains and buses."

Aside from those "Tech Tips", Della also spotlights what women really care about: product endorsement from women who are more famous/thinner/richer/inspirational than they are.

For example, in Della's "Featured Artists" category, Robyn Monero,  the host of Dell's lifestyle series "The Dell Lounge", shows women how to send photos to your netbook via Bluetooth find killer fashion accessories at a vintage shop.

Obviously, shopping for the perfect vintage dress = making women want to be just like Robyn Monero = women wanting to buy a Dell netbook.

These guys certainly know what they're doing.

But they didn't just stop at making you want to be just like their Featured Artist. Oh no.

They know what you women really want. And that is...to give.

Women are nurturers, they're givers, and you of course want to give back to mother earth. Therefore, Della's "Give" section tells women how  to recycle their gadgets.

Finally, somehow is taking the initiative and telling women what to do with their out-of-date gadgets because if I see one more woman tossing their old mobile phone into a fresh water stream I'm just going to lose it. Enough is enough.

When trying to purchase something on the Della website, they show you a few brightly colored netbooks and accessories. But when you click on the product to purchase it, it sends you straight back to the original Dell website.

Or if you choose to "Shop Now" and go to the Mini Netbooks, they take you to a Della branded page that has footnotes that "explain" the tech specs on their netbooks.

For example, they break down what 1GB of memory is:

"Shared Memory (SDRAM) - (under 4GB) - Significant system memory may be allocated to support graphics, depending on system memory size and other factors."

Oh. Right. Got it.

As CNET have pointed out, Dell have done a great job of marketing their laptops to women. However, their website should be gender neutral. It should be marketed and developed with both male and female customers in mind.

Therefore, they should realize if you need an off-shoot website "for women" that has dumbed down irrelevant "Tech Tips" then perhaps your original website isn't good enough.

Maybe you should have a glossary that actually explains what exactly a 1GB of memory actually is. What it looks like in relevant terms. Like, how many high quality photos that is? Or, with 1GB of memory storage, how  many programs and applications will you be able to run at once?

Dell, you don't need to paint it pastel, make it inspirational and call it Della. Simply try harder. Think differently. Not obviously.