Researchers from a consumer group released results from their study on "brain trainers". You know, those video games and other applications that are supposed to improve your brain power? They claim that the pricey video games don't live up to the hype.
The popular Brain Age (available on Nintendo DS and other systems) comes to mind when I read this. Because, you know, if a celebrity endorses it, it must be true. Just look at Proactiv!
Researchers from the consumer group Which? discovered that there is little to no evidence to support claims made by brain training games. They say that games like Brain Age actually don't do much to improve overall brain function, memory, or help in the prevention of dementia.
"There is no evidence that using this product will have any functional impact on your life whatsoever."
When Which? looked at the "research" done by video game companies that supported these claims, they found it fell short. It did not hold up to scientific standards of proof, and were basically chock full of claims that couldn't be supported.
Well really, why would they? They're video games. All you should be expecting from them is a little bit of fun. If you're expecting more than that, well, I might be inclined to call you delusional.
"If people enjoy using these games, then they should continue to do so - that's a no-brainer. But if people are under the illusion that these devices are scientifically proven to keep their minds in shape, they need to think again."
What did Nintendo have to say about these claims bashing their popular products?
Nintendo said they never made claims about scientific proof regarding the improvement of cognitive function:
"What we claim is the Brain Training series of games, like playing sudoku, are enjoyable and fun. These exercises can also help keep the brain sharp."
To the average consumer, that sounds like proof.
According to researchers, you get the same benefits from a crossword puzzle as you do from the pricey video game options. So why not settle for picking up a New York Times out of the recycle bin and doing the crossword for free? It is a recession, after all.
Image from Getty.